In an increasingly competitive real estate market, real estate agents must strive towards website optimisation for SEO. This will help them make their website more visible in Google search results, giving them more opportunities to attract leads and close sales.
In this blog, we will explain how to optimise your new website for SEO. Following these tips will help you improve your website’s ranking in search results and increase organic traffic.
- Choose the right keywords
The first step to real estate SEO is to choose the right keywords. Keywords are the words and phrases that people use to search for information on Google. By choosing the right keywords, you can ensure that your website is visible to people who are searching for the services you offer. To select the right keywords, you can do basic keyword research. There are several tools available online that can help you with this.
- Create quality content
When it comes to real estate digital marketing much like any other type of marketing, quality content is essential for SEO. Quality content is that which is relevant, useful and informative for your target audience. When you create high-quality content, you are sending a signal to Google that your website is valuable and deserves to be in the search results. In the same vein, your content should focus on the keywords you have chosen, should be easy to read and understand, and should be relevant to your target audience.
SEO for real estate agencies can be started by creating and publishing relevant content on the purchase and sale of real estate, rent with the option to buy, urban planning information about the area and information on legal aspects. Moreover, the content must be original and resolve the user’s doubts. For example, good valuable content would be:
When someone buys an apartment, the electricity is in the name of the previous owner. Explain how to correctly manage this change of ownership of the electricity supply, without having problems with outages.
- Search intent
The search that a user performs when looking for a property is transactional since he or she is interested in buying. Once we have carried out the keyword study, we must analyse what they are looking for. Looking at the results for the search “flats in India,” you will see the portals and websites of the main real estate agencies. If you want to appear on the top page of Google, you will have to make a landing page that attacks that search intention.
- Optimise your meta title and meta description
Your meta title and description are two of the most important elements of your website for SEO. The title is the first line that users see in search results, and the meta description is a brief description of your website. Your title and meta description should include the keywords you have chosen. They should be clear, concise and informative.
- Use optimised images
Images are an important part of any website. They can help attract users’ attention and improve the user experience. When optimising your images, you should name them with the keywords you have chosen. It is also a good idea to add alt tags to all the images you choose.
- Build internal links
Internal links are those that point to other pages on your website. They can help Google understand the structure of your website and determine the importance of different pages. To build internal links, you can add links to other pages on your website in your content. You can also add links to other pages on your website in your navigation menu.
- Make your website mobile-friendly
More and more people access the Internet through mobile devices these days. If your website is not mobile-friendly, you will lose traffic from mobile users. To make sure your real estate website appeals to mobile users, you need to make sure it looks good and performs well on mobile devices.
- Keep your website up-to-date
Google prefers websites that are updated frequently. When you update your website, you send a signal to Google that your website is active and relevant. To keep your website up-to-date, you can add new content, update your existing content, or add new features.
By following these tips, you can optimise your real estate website for SEO and improve the positioning of your website in search results. This will also help you attract more potential customers and close more sales.
Monitoring and analysis
It is important to carry out an analysis of the actions you have implemented on your website to evaluate the success of the SEO strategy and make adjustments if necessary. You can use Google Analytics to see organic traffic, user behaviour, where the visits come from and through what device they have reached you, among others. Monitoring and analysis is a great way to understand user behaviour and make sure that your content is relevant and appeals to the target audience.
Conclusion
As you can see, search engine optimisation for a new website is the same as for any sector but comes with certain peculiarities depending on the specific field you target. In short, you can make your real estate website a success by optimising its landing pages, analysing the competition and their keywords, getting links from the real estate sector and working on local SEO.
This is a job that requires perseverance due to the great competition that exists today because more and more people use digital platforms to buy a home. If you are looking for a real estate digital marketing agency to make the task easier for you, look no further than Delphin Technologies. We sit with each of our clients and design a tailored SEO approach to make their businesses rank in the online world. As we see it, each business is unique and deserves to be treated as such. Get in touch with us today for a chat to unlock new possibilities for your real estate business!
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