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Optimizing Websites and Apps for Accessibility: A Comprehensive Guide

Today, we want to share with you 5 web and app accessibility tips that you should take into account before designing the content of your website.

Designing the content of your apps or websites so that it is easily accessible to users is not an easy task. You cannot see your users, you do not know how they feel or what they are thinking, and you cannot see their expressions or make eye contact with them while they navigate through your app or website. So, generating accessible content for your app or website is a bit complicated, and correctly structuring that content is a super important factor to make sure that everyone can understand it in a hassle-free manner.

One of the main barriers for people with intellectual disabilities to access web content is the lack of training on how to make the content and material accessible in an easy-to-read language.

As you already know, for people with disabilities, browsing a website does not only mean accessing all the information, learning new skills, or receiving training. It’s also about being included in society, being able to represent themselves and having greater control over their lives.

Most entities fail at this. Their content is confusing and poorly organized and they don’t target the people who are going to use their information. You need assistive technologies to be able to access the content and transmit it perfectly.

If you are responsible for generating content for your business and are looking for advice, you are in the right place because below, we are going to give you 5 guidelines so that you can create useful web and app content, correctly structured and well-organized. This will then, of course, help you optimize your online business for greater accessibility.

 Well, shall we start?

Tip 1: Use a clear design that makes it easy for users to navigate your website.

It is estimated that worldwide, there are approximately 1.3 billion people who suffer from some type of visual impairment. However, according to a study that analyzed one million websites, poor page contrast is the main accessibility problem that users encounter.

Designing with accessibility in mind benefits us all. To make life easier for this significant user base, you must use sufficiently large font sizes and adequate color contrasts. This will also make it easier for other mobile users to view the screen because incorrectly designed websites may make it difficult for them to see the fine print when they are browsing on the go.

You need to manually enable package export in Metro, but in future releases of Metro, this option will become true by default.

Tip 2: Use language and structure that is intuitive and concise.

Reading and cognitive ability vary from one user to another. Furthermore, although English and Spanish are dominant languages on the Web, not all users in the world speak or understand them. Make sure the content is as clear and concise as possible so that users can easily understand and assimilate it. Use simple language and avoid jargon and technicalities.

If you use a clear design and titles, you will ensure that users understand how the content is structured and know where they are on the page. In turn, you will see your SEO efforts rewarded, as search engines will be able to distinguish important content more easily.

In addition to that, mobile users may have little time to digest the information, so we recommend that you include your value proposition above the fold. Additionally, this technique can also help you increase conversion rates.

Tip 3: Make data entry easier for more users.

Users with limited manual dexterity may have difficulty typing on a mobile phone. Many websites require data entry, so they must use systems that reduce the obstacles users face. For example, you can include a numeric keypad for entering numbers and offer expanded options or text fields with an Autocomplete feature instead of dropdown lists.

All users benefit from not having to type or enter so many search terms. Voice input is an example of a feature that was developed to facilitate accessibility and has been implemented for all audiences. If you can, include it on your website. It will go a long way to optimizing your app or website for enhanced accessibility.

Tip 4: Consider having design pages that load quickly to improve the experience on slow networks.

Around the world, slow and unstable network connections are a major barrier to accessibility. In many regions, mobile phones are used more than computers and low bandwidth makes it difficult for users to access data.

For businesses and marketers, the solution is to design pages that load as quickly as possible, and then continually optimize mobile website speed. This not only provides a better user experience but is also likely to increase conversions significantly.

Tip 5: Offer assistive technologies specific to your platform.

Just as you allow users to enter data by touching the screen, using the keyboard, or moving the mouse cursor, you can incorporate assistive technologies such as screen readers, screen magnifiers, or hearing aids to increase, maintain, or improve people’s ease of use.

To meet the needs of users with visual and motor disabilities (and mobile users in general), areas of your website that include touchable links should be large and easily accessible. Determine which parts of the screen users reach with just their thumb and adapt the layout accordingly.

Furthermore, users may choose to use key combinations due to motor disabilities or simply to go faster. Use a good keyboard navigation strategy to provide a better experience for all users.


Following these tips will already take you a lot closer to optimizing your website or app. That said, if you want to discover other ways to create a more accessible website and would like an in-depth consultation, feel free to get in touch with us at Delphin Technologies. We are a mobile app development company here to help you with your next e-commerce project. Get a quote today!



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